Connecting Consumers to Content

A united film industry behind .film will collectively promote a single domain name space and overcome current issues such as:

No single call to action across the industry.

Relies heavily on traditional marketing activities that indirectly drive traffic to sites.

Current offline advertising uses many different calls to action…

Domain Names

Search

Social

A united film industry behind .film will collectively help resolve issues such as:

 

Domain names not being used effectively in advertising.

Public confused due to no universal online film domain name naming convention.

Public being tricked by unofficial sites cashing in on studio marketing.

Industry heavily reliant on traditional marketing activities that indirectly drive traffic to unknown sites.

Lack of domain name availability forcing long and counter intuitive domain names which reduce the effectiveness of online marketing opportunities.

Film studios and distributors re-educating the market with every promotion because of the inconsistent calls to action.