You will first have to register your trademark with the Trademark Clearinghouse. You can find more information about registering your trademark here: http://www.trademark-clearinghouse.com/. After this is complete, you can participate with Registrars offering the .film domain name for Sunrise.
The Early Access Program gives eligible registrants the best opportunity to register .film domains name because it is a 60-day application window. Registrants can put in an application at any time during that time frame. At the end of the program, as long as there are no competing applications, the domain name will be allocated to the registrant.
Film websites are no longer just a place for short term film promotion
The internet offers a film permanency and perpetual access